Work

This new site just recently launched. I am currently migrating all my work examples. More will be added in the next few weeks! In the meantime, here are some quick examples:

Outdoor Industry Association:

Website

I lead the project from initiation through launch to deliver a new website, content management system, and content marketing strategy. Since launch, we have implemented new branding and identity for OIA, digital guidelines, and integrated intelligent marketing technology for demand generation, lead tracking, personalization, automated email marketing, and social engagement.

Read: Quick data points on the launch.

Social

Lead team to increase followers, implement branding and tone, produce content, and improve engagement. Coming in during 2013, followers were all under 5K on all channels. All have increased x 3 at minimum.

Read: Quick data points on OIA’s social improvements.

Women’s Pro Soccer:

Writing

Press releases, match-day guides, official guides, web content, and interviews

Video

Videos for web content, promotions, or live events